Pepsi Unveils Smart Cans Featuring Video Screens, AI Tech

PepsiCo unveiled Smart Cans at the recent Cannes Lions International Festival of Creativity in France. The devices feature wrap-around 3D screens displaying high-definition video content, reimagining promotional products for brand engagement.

Developed over two years, the Smart Cans are “brand portals” that display content such as brand advertising and sports.

They weigh 16 ounces but don’t contain any liquid — the cans are a concept product to showcase Pepsi’s “new visual identity.”

The cans are designed to reimagine promotional products and Pepsi says they “challenge and reward those who are thirsty for more with exclusive content and membership of a global network of creators.”

The Smart Cans have movement sensors, accelerometers and sound technology that let users customize their experiences.

They’re connected devices allowing Smart Can users to interact with one another, sharing unique product codes.

The cans will not be available in stores yet. An initial group of 1,000 content creators will receive one to create videos that can be displayed on the can.

The cans were developed by PepsiCo’s beverage design team based in Ireland who wanted to merge and create a brand portal that would “keep ‘refilling, bringing people back in through unfettered enjoyment.”

Related:7-Eleven Japan Gets Smart Advertising

PepsiCo said the cans act as a “CANvas for self-expression” where users can watch personalized content streams from influencers and figures from sports, music and gaming.

Mauro Porcini, PepsiCo’s chief design officer said in an Instagram post that more is to come of the Smart Cans in the coming months.

AI-Powered ‘Hydration Coach’ Chatbot

PepsiCo brand Gatorade also revealedan AI-powered “Hydration Coach” at the event. 

Named Anna, the AI chatbot answered user questions about their hydration needs using a touchscreen. Anna was trained on data and insights from the Gatorade Sports Science Institute, which researches hydration and nutrition to help athletes.

According to MarketingDive, the AI chatbot will be tested in a small number of markets later this year or in early 2025 before ultimately being made available online or through physical touchpoints such as on in-store displays.