D-Wave Explores Quantum for Advertising

D-Wave Systems is working with advertising and marketing services Interpublic Group (IPG) on using quantum computing technology to enhance marketing strategy.

The companies aim to address optimization challenges in marketing campaigns, focusing on research and development of quantum-hybrid applications to enhance marketing strategies.

The partners will create quantum applications that can effectively drive high-value audiences for marketers across various contexts. They intend to use D-Wave’s quantum computers and hybrid solvers, available through the Leap quantum cloud service. IPG will use its own data assets to complement these quantum capabilities.  

In a recent pilot program, IPG initiated a collaboration with D-Wave to build marketing optimization equations for one of their top 20 clients. The goal was to optimize campaigns within a retail environment. By using D-Wave's quantum computing technology, IPG aims to unlock new insights and strategies to enhance its clients’ marketing efforts.

“In today's hyper-connected and deeply digital world, consumers are bombarded with brand messages on a daily basis,” said D-Wave CEO Alan Baratz.

“Because of the vast number of variables to consider, breaking through to reach the right customer at the right time remains a difficult challenge. We're excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing massive amounts of data to create hyper-targeted campaigns that drive desired outcomes for brands.”

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