As part of Omdia’s IoT practice, Eleftheria covers a range of topics and trends. Her specialist areas of coverage include service provider IoT strategies, AR/VR adoption in IoT, and key IoT vertical markets, including connected cars and smart cities. Eleftheria is based in the London office.

Prior to joining Omdia, Eleftheria worked as a market research analyst at ABI Research, focusing on the AR and VR market and consumer technologies. Before joining ABI Research, she spent a year as an intern at Vodafone in the IoT Enterprise and Communication teams.

Elef holds a bachelor’s degree in economics from the University of Peloponnese in Greece and a master’s degree in business and human resources management from Aston University in Birmingham, UK.