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AI Hotel Planned for Las Vegas: CES 2025
The 300-room hotel is a mix of apartments and hotel rooms, with 60% dedicated to hotel guests and 40% to apartments
2 Min Read
Otonomus
A new, AI-driven hotel is getting set to open in Las Vegas, highlighted by a major presence at CES.
Philippe Ziade, CEO and founder of Growth Holdings, developer of the hotel, detailed the concept as we sat at the CES Otonomus booth display to discuss the venture.
“This is the first truly AI-powered hotel,” said Ziade. “The whole floor is interconnected.”
The 300-room hotel is a mix of apartments and hotel rooms, with 60% dedicated to hotel guests and 40% to apartments.
The hotel is located several blocks from Allegiant Stadium, home of the Las Vegas Raiders football team.
Philippe Ziade, CEO and founder of hotel developer Growth Holdings. Credit: Chuck Martin
The entire focus at the hotel is capturing and leveraging data.
“We create a virtual copy of the guest,” said Ziade. “There is an onboarding before coming to the hotel. We capture information and use AI to scrape the internet and then we track behavior while on property.”
Each guest would have a virtual assistant, which would track and retain that guest’s preferences, which could then be used for subsequent hotel stays.
Ziade said the Las Vegas property is the prototype hotel before national and global expansion of the concept to other locations, such as Dubai.
The AI hotel features could be in hotels developed by Growth Holdings or in hotels owned or managed by a national hotel chain.
“We are developers and technology developers,” said Ziade, noting that Growth Holdings could use either or both models of developing and operating AI hotels or deploying its technology for other hotel operators.
A key component of the Las Vegas hotel concept is the AI booking engine, according to Ziade.
Due to the large number of variables, such as room sizes, locations, proximity and comfort features, the system is tuned to mix and match the features based on the perceived preferences of the coming hotel guest.
“In May 2025, the hotel opens,” said Ziade.
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