Hyundai, Nvidia Team on AI for Future Mobility Program: CES 2025

Hyundai and Nvidia have confirmed a strategic partnership to accelerate the development of AI in the Korean automaker’s mobility solutions.

The partnership, initially referenced in Nvidia CEO Jensen Huang’s CES keynote, was formalized as the Las Vegas event drew to a close, with the pair providing more detail on what the arrangement will deliver.

The companies said they will collaborate in a number of diverse areas including generative AI, digital twins and more.

Heung-Soo Kim, Hyundai’s executive vice president and head of global strategy, explained: “Hyundai Motor Group is exploring innovative approaches with AI technologies in various fields such as robotics, autonomous driving and smart factory. This partnership is set to accelerate our progress, positioning the Group as a frontrunner in driving AI-empowered mobility innovation.”

Specifically, the group – which is made up of Hyundai, Kia and the upmarket Genesis brand – will make use of Nvidia’s accelerated computing and AI Enterprise software to help manage the huge amounts of data needed to safely develop and train its AI models.

In a move that should improve manufacturing efficiencies and reduce costs, Nvidia’s Omniverse platform will be used to develop physical AI and digital twin applications to simulate factories.

Related:Nvidia CEO: AI Advancing Self-Driving Cars, Robotics, Digital Manufacturing at CES 2025

And it was confirmed that the group intends to use Nvidia’s Isaac robot development platform to develop and safely deploy AI robots.

Virtual simulation environments will also be created for autonomous vehicles and robotics systems.

Rishi Dhall, vice president of automotive at Nvidia, added: “This partnership will drive the creation of safer, more intelligent vehicles, supercharge manufacturing with greater efficiency and quality, and deploy cutting-edge robotics to help build a smarter, more connected digital workplace.”

The new partnership underscores the growing relationship between the pair, who have worked together since 2015. In recent years the automotive giant has made no secret of its ambitions to become one of the world leaders in mobility solutions, confirming a significant $5 billion investment program in 2022 to support its work in robotics, AI technologies and autonomous driving capability. 

This was followed later in the year by publication of a strategy called “Unlock the Software Age” which detailed its plans to transform all of its cars into software-designed vehicles, using Nvidia chips.