Nvidia, MediaTek Partner to Create Smart Car Tech

Nvidia is partnering with MediaTek to create infotainment technology for smart cars, using AI to allow users to stream videos and games, and interact with drivers. 

The collaboration was announced at the Computex technology trade show in Taipei this week.

Under the partnership, MediaTek will integrate an Nvidia graphic processing unit (GPU) chiplet and software with its own Dimensity Auto platform used for automakers’ infotainment displays.

“AI and accelerated computing are fueling the transformation of the entire auto industry,” said Jensen Huang, Nvidia’s CEO. “The combination of MediaTek’s industry-leading system-on-chip plus Nvidia’s GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to entry-level.”  

MediaTek’s Dimensity Auto platform features smart multi-displays, high-dynamic range cameras and audio processing to allow drivers and passengers to communicate with and control cockpit and infotainment systems. When combined with Nvidia’s software, the companies hope to provide advanced AI capabilities, plus safety and security features.

Among the new features include environmental monitoring displayed on the car’s dashboard and driver-monitoring cameras.

Related:Nvidia Partners with Microsoft, Dell on Generative AI Projects

The platform also includes Auto Connect, a feature that will ensure drivers remain wirelessly connected with high-speed telematics and Wi-Fi networking.

“With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles,” said Rick Tsai, MediaTek’s CEO. “Through this special collaboration with Nvidia, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.”

The news comes as Nvidia announced a series of company updates at Computex 23, including its own generative AI platform, and a partnership with SoftBank to bring its superchip to SoftBank data centers in Japan.