Startup Raises $7M in Seed Funding for Water-Saving Sensors

Treetoscope has closed a seed funding round with $7 million to accelerate its plant-based sensor tech into global markets.

The Israeli-based company installs sensors directly into plants to monitor water and sap content, giving growers greater insight into the irrigation needs of their crops and allowing for more targeted water management. 

Plant data is combined with AI, integrated weather data, satellite imagery and other remote data to guide irrigation schedules and improve overall crop health. 

Credit: Treetoscope

Credit: Treetoscope

“This is an exciting time for Treetoscope because it will help our talented team get our groundbreaking technology into the hands of more growers,” said Dotan Eshet, Treetoscope’s CEO. “The funding will enable us to expedite our research and to expand, improve, and carry out our mission to provide farmers with the tools they need to grow more with less water and inputs.

“By understanding when their crops truly need water the most and tailoring irrigation accordingly, farmers can maximize yields while using less water.”

The funding round was led by the Champel Capital venture capital fund, with participation from Leon Recanati's GlenRock fund, SeedIL, YYM-Ventures, Agrovision, Neome, GN-Z11 and Earth.vc.

“Treetoscope has developed a unique solution to one of the most painful problems in the worldwide food chain, where water is becoming a rare, expensive commodity,” said Amir Weitman, Champel Capital’s managing partner. “We are proud to partner with such a company that provides solutions to farmers to save significant amounts of water and create a genuine impact in the world.”

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The latest funds will be used to expand the company’s reach in U.S. and European markets, as well as build on existing partnerships with companies such as Toro Company, Netafim and Hektas.

Treetoscope is also preparing to expand into Mexico in 2024.