John Deere Partnership Digitizes Farming Equipment, Offers Customization

John Deere has partnered with agtech company Corteva to digitize farming equipment and offer personalized recommendations for farmers to improve operations.

Under the collaboration, the partners will integrate Corteva’s data analytics tools with John Deere’s farming equipment, offering farmers access to real-time monitoring capabilities and recommendations to streamline day-to-day operations. 

The solution is intended to improve the accessibility of digital tools in the agricultural industry, making on-farm data more understandable and usable to farmers.

“For years, farmers have had to navigate a complex landscape of digital tools to harness the power of their on-farm data,” according to a company statement. 

The partnership responds to this issue, making it easier for farmers to access personalized agronomic recommendations through the John Deere Operations Center, tailored depending on the farm in question, and the machines working on it. 

“We are focused on making it as easy as possible for farmers to unlock even more value through data-driven, scientific recommendations, based on the unique characteristics of their farm,” said Brian Lutz, Corteva’s vice president of agricultural solutions. “As a technology company dedicated to putting the best, most innovative tools in the hands of farmers, this partnership, by setting a new standard for the industry, is an exciting next step both for farmers and our companies.” 

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“The future of farming will be enabled by the combination of data-driven insights and science-based agronomic recommendations that are precisely executed by connected and increasingly intelligent machines,” said Doug Sauder, John Deere’s director of product management and user experience. 

“Achieving the ambitious goals for providing food, fuel and shelter for an increasing global population necessitates the entire industry work better together to ensure we are doing everything we can to help farmers optimize how they plan and execute in the field with the best products,” Sauder said.

Pilot programs testing the partners’ combined technologies will begin in the spring across the U.S., with plans to expand to Canada in the future.