NFL 2024 Interactive Super Bowl Experience

The NFL, in collaboration with Toyota, has also created an interactive Super Bowl experience at the Mandalay Bay South Convention Center in Vegas. The 700,000-square-foot space has been transformed into a kind of NFL-themed theme park.

Fans who weren’t able to get tickets for the game itself will be able to take part in interactive games, such as the 40-yard dash, get player autographs, and take photos with the Super Bowl Rings and Vince Lombardi trophy.

WIT, a digital activation platform, has also created a Las Vegas-style spin-to-win game for the NFL website where users spin the wheel to potentially win an NFL shop gift card. The game marks WIT’s second collaboration with Super Bowl, having launched a runner game last year to coincide with the league’s “Run With It” campaign. 

The Raiders and Allegiant Stadium also both have partnerships with the AI chatbot platform, ON. While no specific announcements have been made for the companies’ collaboration for this year’s game, the chatbot will be available to offer information to viewers throughout the game.