Uber, Here Announce Global Partnership at CES 2024

Ride-hailing giant Uber and location data platform Here Technologies have announced a new partnership at CES.

The pair confirmed a “long-term collaboration” that sees HERE named as a preferred location provider, delivering precise mapping and geolocation data aimed at improving the user experience on Uber’s ride-sharing and food delivery services.

The deal is a global one, with millions of Uber riders worldwide set to benefit on a daily basis with more accurate pick-up points and drop-off locations.

Hailing the deal, Ajay Dalvi of Uber said: “The mapping capability is key to creating a fast and intuitive experience for on-demand mobility and delivery solutions.

“In a fast-moving world, Uber’s partnership with HERE helps enable Uber to remain a leader in this space with heightened fresh and accurate data and we’re excited to continue building with them.”

“We are proud to provide Uber with HERE’s robust point address and Points of Interest datasets,” said Stuart Ryan of Here.

“The Here platform uniquely offers Uber the ability to customize the app offering, improving the customer experience with better precision and fresh maps data.” 

Since 2021, Netherlands-based Here has also had a deal in place with rival ride-share service Lyft as its primary search and places provider.

Related:BMW to Offer ‘Hands-Off, Eyes Off’ Technology Next Year

The Uber arrangement marks another success for Here, just a few weeks after it confirmed a deal with BMW for its HD Live Mapping to be used on the Germany automaker’s 7 Series sedan, some versions of which will include the highly automated Level 3 hands-off eyes-off Personal Pilot feature. 

This allows the BMW to drive itself at speeds of up to 37 mph in specific scenarios, with the Here mapping providing data that assists the car with localization, prediction and path planning, working in tandem with the vehicle’s sensors.

Personal Pilot has been approved for use in Germany initially, with no timeline yet offered for its potential introduction in the United States.