Hyundai Mobis Holographic Windshield Unveiled at CES 2025

One of the most visually impressive automotive innovations at this year’s CES came courtesy of Korean parts supplier Hyundai Mobis, which claimed a world first with its Holographic Windshield Display (HWD).

The HWD, which stretches across the entire windshield, differs from conventional head-up displays in it that does not rely on traditional screen components, instead using projectors tucked under the dash in combination with a specialized film embedded with a Holographic Optical Element (HOE) in the windshield itself.

According to Hyundai Mobis, this “utilizes the principle of light diffraction to project images and videos directly to the viewer’s eyes.”

And the result, as demonstrated on a Kia EV9 at CES, sees information such as driving data, navigation and music playlists projected onto the lower section of windshield, resulting in what the company describes as a “more intuitive and immersive experience” for occupants.

The HWD brings a number of benefits. For a start, the tech delivers brighter, more colorful images than is customary with conventional head-up displays, meaning clear visuals inside the car – no matter how sunny it is outside. Yet the traditional transparent appearance of a normal windshield is maintained from the outside.

Related:BMW Reveals Radical Windshield Display, New OS at CES 2025

In addition, because of the angles of projection of the images, it is possible, for example, for the driver and the front-seat passenger to view different content that is only visible to them.

That was demonstrated in Las Vegas, where the EV9’s HWD was split up into three, with two sections for the driver, and one for the passenger. This presents the opportunity for the former to focus on driving information such as speed and route, while the latter watches movies or plays games. In the longer term, it’s understood that it may even be possible for the passenger to cast content from their phones onto their portion of the HWD.

The tech has been developed in tandem with German optical company ZEISS and is still being fine-tuned, with completion of pre-development targeted for next year, and mass production earmarked for 2027.

The two companies say they are “committed to strengthening their technological synergy to make [the] innovation a reality for the global automotive market.”

Hyundai Mobis was not alone in displaying clever windshield technology at CES, with German automaker BMW showing off the Panoramic Vision feature which comes as part of its new Panoramic iDrive setup.

Although the BMW system also sees information displayed across the entire width of the windshield, it is projected onto a black printed surface instead. Panoramic iDrive will appear on production cars by the end of 2025, with the new iX3 electric SUV likely to be first to benefit.