State-of-the-Art Fan Experiences at Super Bowl 2024

Super Bowl fans will have access to a range of immersive and personalized experiences to make their home viewing even more special. 

Nickelodeon and CBS Sports have created the first-ever alternate telecast for the Super Bowl, airing on the children’s television channel and featuring characters from SpongeBob SquarePants across the screen and in the announcers’ box. 

Using AR, animations such as slime cannons will appear on the screen announcing a touchdown, as well as jellyfish, pineapples and slime trails following players around the field, in a bid to appeal to younger audiences.