Digital Eye Care Tech Showcased at CES 2024

Samsung spinoff, pixelRo, is unveiling its AI-enabled digital eye care technologies at this year’s CES, taking place Jan 9-12 in Las Vegas.

pixelRo said its solutions are ‘user-centric’, offering personalized eye tests and recommendations to help catch eye health issues early and prevent potential loss of vision. 

The Seoul-based company will unveil its flagship NENOON App and NENOON Kiosk at this year’s CES, along with other vision protection products such as smartphones and monitor blue light-blocking films. 

The NENOON App, which is accessible via smartphone, offers users self-monitoring services to test their eye health. Depending on a user’s specific needs, the app offers personalized eye exercise recommendations, eye health history management and regular wellness assessments to help track and monitor their vision.

According to pixelRo, the app is designed to “empower individuals to understand and enhance their eye health”, as well as contribute to the global initiative of early detection and prevention of eye-related issues.

The NENOON Kiosk is also designed to help users access eye care services. The device, which looks like an iPad, comes with several vision assessment tests, including for near and distance vision, and macular degeneration self-diagnosis. 

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The device has already received approval from the U.S. Food & Drug Administration and clinical trials into its efficacy are ongoing. 

Having already achieved commercial success in the Middle East, pixelRo said it is working to enter the North American market, springboarding off its presence at CES.

“Leveraging the exposure and feedback from CES 2024, we aim to strengthen our global position, explore new markets and establish strategic partnerships,” said Kang Seok-myong, pixelRo’s CEO. “Also, taking into consideration the unique local market characteristics, we will develop tailored marketing strategies and collaborate with local partners in our global expansion.”